The PCCC Writing Center does not use the blog exclusively to
promote writing center content. Twitter is incorporated to help expand our content
reach and facilitate conversation in a way to build a virtual social presence. One way that we promote content is by using hashtags or the "#" sign followed by a keyword such as "#writing." Hashtags "allow you to organize content and track discussion topics based on those keywords," as per Mashable. Hashtags also make you more discoverable and searchable, which is what helps tweeps find you (#VeryCool).
Let's have a look, shall we?
The use of hashtags has
helped promote our content by making it more searchable (discoverable). For
example, by using the hashtag #WriterWednesday (#WW) we’ve been able to connect
with and gain followers to expand our Twitter stream. For example, we’ve written tweets for this
hashtag such as: “Looking to follow some new tweeps? Check out
@[TwitterName].” Some additional hashtags
used in Tweets that help build an account are: #FollowFriday, which was started to recommend
favorite tweeps to followers; #amwriting; #amediting; #writetips; #writertips; #writing; and #grammartip.
The PCCC Writing Center uses hashtags either at the end or
beginning of the tweet. For example: “Experience/practice the writing
assignment first before distributing it to students. Any revisions needed?
#TeachingTips #justsayin.” Or, incorporate the hashtag in with the tweet: “Each
language has its own confusing rules, like word order; sentence organization,
missing (or extra) parts of speech. #L2 fact.”
In addition, the
center’s Twitter account utilizes hashtags like #MondayBlogs or #MentionMonday to promote the PCCC Writing
Center blog posts every Monday, which allows us to build our Twitter account
through the addition of new followers, and help disseminate our content to new
or existing followers.
Remember,
social media is not for everyone, and it takes time and practice. However, you
might find it inspirational, or somewhat enlightening to branch out beyond your
writing center walls and share content over various writing landscapes.
How does your center use hashtags to promote content?
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